Research Resource Guide - Web Promotion

This is a research resource project for ETEC 625 class (Instructor: Dr. Sue Espinoza). The research was conducted by Katsuhiro Ishizaki, a graduate student at Texas A&M University - Commerce.

Additional Sites

Search Engines

Add Your URL

Infoseek

Excite

Alta Vista

Hotbot

Lycos

WebCrawler

Magellan

Directory Lists

Yahoo

International
WWW Schools
Registry

Switchboard

The Global
On-Line
Directory

ElNet Galaxy

The World
Lecture Hall

The Linkcentre
Directory

Registration 101

Global Online
Adventure
Learning Site

META-Tags

Meta Tags

Guide to
Publishing
HTML - Forms
Meta Tags

Using META-Tags
for Search Engines

Meta Tags &
Search Engines

Web Developer's
Resources

Using META
Tags

Meta-Tag
Generator

Mailing Lists,
Listserves,
and LinkExchanges

k12.ed.soc-studies

k12.library

alt.education.
alternative

Listz, the mailing
list directory

LinkExchage

Evaluate Popularity

As the World Wide Web (WWW or Web) becomes popular among people, more chances are given to have his/her own personal page. Once a Web page is developed, the first thing to be done is tell the "world" that there are a lot of useful or interesting information on the site. "Promote, or Die" ---- the fact is that if any promotional activities are not conducted, there is no way people can see the wonderful resources. This page deals with self-promotion and publicity links for web sites, including search engines, directories, listserves, and newsgroups. Basically, all of the promotional activities can be done without any cost.

The purpose of this research, however, is not just to achieve more access to one's Web site. The more important thing is that the promotional activities will facilitate mutual communications between people. In other words, you will be able to get to know a lot of new people, many of whom later will possibly turn out into personal friendships. The most enjoyable part will happen when people use this opportunity to get together, work on a project, and share ideas, which will never be experienced without promotional activities.

Registar with Search Engines


		If you want you site to be visited by other people, what you should do first is to submit your site to search engines. The Search engines such as AltaVista, Excite, and Hotbot index the contents of Web pages for free for the benefit of people who want to find information on the Internet. You should go to each of the search engines and near the bottom of the home page your see "Add URL". Click on that, and then enter the base URL for your site (if you have hundreds of pages) or the URLs for each page (if you only have a dozen or two). Then your information will be indexed within a day (AltaVista) or within two weeks (HotBot), and people will be able to find you (Richard Seltzer, 1997).

How to Make Submissions to Search Engines: -- This site tells you why and how you register your pages with search engines. It will get you a clearer concept of search engines and submission procedure.
Robots - URL Submission: -- This Yahoo category gives you a lot of ways to submit your site to search engines.
Submission of a Change of URL: -- This site explains how you can submit a change of address for your Website.

| Home | Menu |

Submit Your Site to Directory Lists


		While AltaVista indexes every word on every page, directories like Yahoo are categorized lists, which help take you to the home page of sites that might be of interest to you. These directories are usually hand-assembled based on information provided by the Web sites that are listed. Many of these directories are subject-specific. Depending on the kind of information at your site, you might want to do some research to determine which of these specialized directories might be important foryou (Richard Seltzer, 1997).

Submit it!

-- Submit your Web page to a large number of different search catalogs using this site. It allows you to register with many indexes by filling out a single form.

Add it!

-- This site allows free submission to about 30 sites and a resource area with links and tips about Web site promotion.

| Home | Menu |

Use Meta-Tags

Meta-tags can be included on your Web pages, which identify index information that help search engine users find your pages on the Net. Not all search engines use Meta-tags, because of the potential for abuse, but they are strongly recommended.

Example:: <META NAME="Description" CONTENT="This site contains a lot of links to useful Web sites on educational technology.">; <META NAME="Keywords" CONTENT="CAI, CMI, curriculum, education, web, research, visual, java, japan, promotion, texas, commerce, espinoza, computer, schoool, higher, adission">

Meta-Tags Can Index, and Organize Your Web Pages: -- This site gives you a basic idea of Meta-Tags, and offers several links to Meta-Tag Tutorial sites.
WDVL's META Tagging for Search Engines: -- This site offers examples of meta tagging for search engines and general information from WDVL.
VirtualPROMOTE: -- This is an excellent source of promotion information that includes the importance of Meta-tags and how to create them.

| Home | Menu |

Make the Most of Mailing Lists, Listserves, and Web Rings


		Email lists and newsgroups are also good places for your brief announcement on your new Web site. There are numerous public email lists and newsgroups available out there. Usually, you send a message to the appropriate address, and sign up using automaticsubscription software. On the other hand, a Webring is a group of sites, usually in a similar theme, all linked together in a circle. Each member site puts the special code onto their page.

Promotion World: -- You can learn how to promote your site for free Banner Exchange, Search Engines, and Web Rings.
Banner Exchanges: -- You will find out so many banner exchanges are available on the Web.
comp.infosystems.www.announce: -- This Newsgroup is a must! This is a place to announce your new Web site.
Net-Happenings: -- You can announce your Web site through this mailing list. A newsletter is sent out to the the mailing list daily.
Scout Report: -- Through this mailing list, your announcement will be sent out to about 20,000 people in a couple of days!

| Home | Menu |

Measure Your Popularity

Measuring Link Popularity: -- This site offers an interesting method to check the popularity of your site. this method gives you an idea of how popular a search engine believes your site to be.
Rank This: -- You might periodically check your ranking in major search engines. It is said that a static page will gradually lose position in the rankings so consider occasional, even if minor, updates.
Measuring the Success of your Website: -- This site tells you about the item to measure your popularity - Counter. It talks about pros and cons of private and public counters.

| Home | Menu |

Send comments to: Katsuhiro Ishizaki

Last updated: 12/ 11/ 97

The views and options expressed on this page are strictly those of the page author.